ADARA Awards | About ADARA
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Learn More About ADARA

Meaning of ADARA

ADARA Means “Noble, Exalted” in Africa – In Yoruba (one of the major languages in Nigeria) it means “We Are Good”, therefore we are saluting and “Celebrating African Excellence”.

Why ADARA Awards

Africans all over the world have contributed tremendously to their countries and we know that they also help facilitate different projects in the countries they find themselves.


Africans keep migrating for greener pastures and we have seen how they have planted themselves in the fibre of all sectors of the economy from transportation, media, education, academia, health, retail, manufacturing, entertainment etc.


In the words of Malcolm X, “We didn’t want anybody telling us anything about Africa, much less calling us Africans. In hating Africa and in hating the Africans, we ended up hating ourselves, without even realizing it.  Because you can’t hate the roots of a tree and not hate the tree. You can’t hate your origin and not end up hating yourself. You can’t hate Africa and not hate yourself.”


Adara Awards is powered by DS Dexterity International; a media and entertainment services provider with Adara Ventures.  The awards are meant to recognize Africans for their contribution in various sectors and building social cohesion amongst Africans within the continent and abroad.


The awards aim to promote Africa through tourism and highlight the African countries where the nominees and winners come from, in an effort to put Africa where it belongs – in the global map.


The awards contribute to telling the positive story about Africans and mitigate the negative reports that overshadow their contribution in the development of Africa and the communities they reside within.


VISION OF ADARA: To be “Africa’s Biggest and Most Prestigious Excellence Awards”, that are 100% black owned and interested in recognizing Africans regardless of the countries or continent they find themselves.


MISSION OF ADARA: To capture the excellent work all Africans are doing and to bring to the attention of the world this work, by publicizing and recognizing it. The work is to act as a catalyst to build the integration of Africans and to destroy stereotypes about Africans to the rest of the world.  The recognition is aiming to compel them to do more in their host country and become proud ambassadors of what they do and what Africans can achieve together.


SPONSORSHIPS & PARTNERSHIP: The Awards is a Sponsored and partnership annual event.  For sponsorship and brand placement please email or call +27 (0) 62 808 3549


There are 30 categories in total, 21 achievement awards and 9 recognition awards.  The categories are as follows:

  • African Business of the Year
  • Best African Financial Institution
  • Best Educational Institution of the Year
  • Music Personality of the Year
  • Art Personality of the Year
  • Sport Personality of the Year
  • Personality in Academic Excellence
  • Fashion Designer of the Year
  • Health Champion of the Year
  • IT Solution of the Year
  • African Personality of the Year

  • Male Entrepreneur of the Year
  • Female Entrepreneur of the Year
  • Young Achievers Award
  • Agricultural Champion of the Year
  • Media Organisation of the Year
  • Comedian of the Year
  • Best African Airline service provider of the year
  • Friend of Africa
  • African in Diaspora Personality of the Year
  • African Tourism Destination of the Year


  • Contribution to Digitalization in Africa
  • Contribution to Arts and Culture
  • Contribution to Socio-Economic Development
  • Judicial Excellence Award
  • Contribution to Governance
  • Contribution to Sports Excellence
  • Humanitarian Service of the Year
  • Ambassadorial Community Excellence
  • SME Support of the Year